Our purpose
Make the beginning of investing less confusing.
Basic Investor is an independent educational platform created for people who want to understand the fundamentals and test assumptions before making financial decisions.
What we are building
A structured learning experience combining plain-language curriculum, interactive decision sandboxes, market downturn stress simulations, and exportable personal action plans. Our tools empower self-directed Canadian and U.S. investors to navigate accounts, fees, and asset allocation with confidence.
100% Conflict-Free Revenue Model
Basic Investor is funded directly by individual subscribers through our one-time Lifetime Toolkit Passes and Annual Pro memberships. We accept zero financial product advertising, zero brokerage kickbacks, and zero affiliate referral commissions. This ensures our educational guidance remains completely independent and aligned with your best interests.
What we are not
Basic Investor is not a brokerage, investment dealer, portfolio manager, financial adviser, or tax adviser. We do not hold client assets, execute trades, recommend specific securities, or promise investment returns.
Privacy by design
Your numbers, portfolio figures, and scenario stress tests run locally in your web browser. We do not sell learner data or track your net worth across external services.